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Higher purpose in business and business mantra as success factors for businesses
Higher purpose in business and business mantra as success factors for businesses

This article reflects on the value of a purpose-driven business management strategy — called “business mantra” and its implications on organizational structures.

Let’s look at the new era of mindful business management-driven enterprises, entrepreneurs, and professionals and think beyond products & services to focus on meaningfulness and make a positive purpose-driven contribution to the environment.

The Business Mantra reflects the higher purpose of a company. It encapsulates the emotional and social benefits of the organization based on human motives.

The main focus is a positive contribution to people and the environment.

Many contemporary companies, start-ups, and new entrepreneurs exemplify how…


A glimpse at the life of a global freelancer, visual effects artist who worked on Hollywood blockbuster productions such as Planet of the Apes, Iron Man, and The Avengers.

His job is to combine elements of different origins into one image, so it appears as though all shots were taken at the same time, in the same location, and under the same lights. An artist who combines Art with Technology.

An interview with Martin Ofori: Digital compositor and global nomad.

What brought you to your profession, and how do you become a digital compositor?

I’m what you might call a “techy,” but at the same time, I’m an artist — a real creator at…

Aylin Ihnen

Obsessed with new tech, decentralized crypto, ambivert Business Consultant, and a spiritual country life resident. Founder of smartbusinessredefined.com.

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